Trust: Trust is a big word in ecommerce and comes in many different forms.

  • Can your potential customers trust you as a company?
  • Can they trust your chosen payment gateway won’t fail them?
  • Can they trust your products are of good quality?
  • A trusted payment solution such as PayPal, CCAvenue or PayU can help instill confidence in people visiting your website. Using a review system or registering your site as a Google trust store are just a few ways you can conquer these potential barriers.

    Technical issues: If you aren’t technologically minded, and let’s be honest- you don’t have to be to start an online store, you may run into the following issues:

  • What happens if your payment solution stops working?
  • Do you have knowledge of HTML, CSS or Javascript to fix coding issues?
  • If you wanted to design a banner or adjust a graphic on your website, do you have any web design experience?
  • If you can’t fix these issues yourself, you may need to outsource. Fortunately, ecommerce solutions such as Shopify,BigCommerce and Smart Store have dedicated services to help you out if these issues arise.

    Initial spend: The biggest challenge with electronic commerce is getting started and achieving that all-important first sale.

    To do that you may need to spend a bit of money to make some. Some cost-effective ways to get you started, include:

  • Running a Google Shopping campaign
  • Using website pop-ups for data collection
  • Utilizing abandoned cart emails
  • Publishing an upsell/upgrade bar on your website
  • Giving products away to influencers for publicity